Marketing Direct To Your Customers

Competition with OTAs is something most properties have grown accustomed to, but with drastically different marketing budgets in most cases, it’s important to understand the value behind marketing directly to your guests. Expedia and other OTAs have large marketing and advertising budgets, which help them to develop flashy commercials and find their way to the […]

Driving Traffic to Your Website

  More guests staying at your property means you’re making money.  That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means […]

Digitally Speaking

In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]

Benefits of Link Building

When it comes to your website, the stronger SEO measure you have in place the better. Search engines are not just crawling through the content on your pages. They are looking at the amount of external links that point to your webpage. Link building is a great way to not only strengthen your webpage, but […]