When it comes to advertising, pay per click is about as simple as it gets…in theory. The name says it all: you are paying for clicks on advertisements. Now the bidding process behind this advertising channel is certainly a bit more complex, but this is an emerging medium that you should be utilizing. Here are […]
After a guest visits your property, they may have feedback they want to leave. For the last few years, customer reviews have been aiding in the decision process for consumers buying products of all types, including vacations. In the hospitality industry, customer reviews are providing a heavy influence on potential guests looking to book a […]
As mobile search continues to grow, it is necessary for websites to evolve with the world. With endless options to customize a website, it is important to keep in mind that at the end of the day you should still be driving conversions without confusing potential guests. The bottom line, design and functionality need to […]
