Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you […]
In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]
When a traveler is in a new place, on vacation, or taking in sights that we all dream about, the best way to hold onto these hold onto these memories can be a photograph. Once a traveler has these, they’re going to show their friends. What’s the easiest (and most popular way) to do so? […]
When you look at the travel industry, it’s clear to see that it’s ever changing. Branded hotel chains continue to grow to try and become the best of the best, leaving independent properties to survive on their own.
Every day, millions of consumers receive multiple emails across multiple devices and make the choice to delete them, leave them, or open them. What’s going to make your email stand out? The days of the catchy subject line that leads a customer to open the email only to find something that underdelivers, are over. As […]
For quite some time there has been the idea that the independent property has to fight an up-hill battle to compete with large chain hotels in order to stand out in the industry. The fact of the matter is, the independent property can market themselves in a completely different light than chain hotels. There are […]
Do you have Google Analytics tracking code set up on your website? If so, do you know the percentage of bookings to views of your website? Do you know how long the average user stays on your website? Google Analytics can be intimidating, so we’re going to ease in to all of the features of […]
Last week I attended a webinar with the topic of Marketing to Gen Y hosted by TIG Global. Being a ‘Gen Y-er’, I recognize the importance of understanding Generation Y (1977-1995). As a whole they are one of the largest demographics (approximately 80 million people) and spend more than any other generation. This post provides […]