Smarter Email Marketing Based on Traveler Data

Using key data in email marketing efforts to prospective guests prior to, during, and after their stay is a great way to increase direct bookings and garner repeat guests. By capturing prospect and guest data from inbound calls and emails, integrating that data into incoming and outgoing emails drives greater results and improves customer satisfaction. Plus you […]

Digitally Speaking

In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]

Digital Marketing Strategies for the Independent Property

For quite some time there has been the idea that the independent property has to fight an up-hill battle to compete with large chain hotels in order to stand out in the industry. The fact of the matter is, the independent property can market themselves in a completely different light than chain hotels. There are […]