Top 5 Ways to Use Online Video

A while back I wrote an article on online video and why it’s key for the hospitality industry. Consumers are still engaging with video at staggering levels and travelers can connect with a property through video a lot faster and more easily than browsing through photos. So if you are a resort or hotel owner […]

ResortsandLodges.com Hope Lake Lodge Commercial

Online video is obviously a huge trend right now – see my post Online Video – why it’s key for the hospitality industry for some stats you can’t ignore. We at VEM Global™ have recognized this trend and we developed an exciting video commercial advertising opportunity. Using video footage of your property, we can cut, […]

Online video – why it's key for the hospitality industry

Here are some of the latest trends in online video from SearchEngineWatch.com: From the comScore Video Metrix: 178 million American Internet users watched online video in April 2010 (this is 83.5% of total US Internet audience). 21.7 million Canadian Internet users watched over 4 billion online videos in April. 35.7 million Americans watched 13.0 billion […]

Online Video: Are people really looking for it?

Either creating a memorable brand image or explaining a complex product or service, video is effective. But does online video really work for direct response, or for lead generation? Research says yes. If your online advertising doesn’t include video, here’s a glimpse of what your message is missing out on.