When you look at the travel industry, it’s clear to see that it’s ever changing. Branded hotel chains continue to grow to try and become the best of the best, leaving independent properties to survive on their own.
All property owners are looking to generate direct bookings. This seems like a fairly basic concept but with so many distribution and booking channels it can be difficult to drive travelers direct to your website for a direct booking. As opposed to a booking from a third party advertiser or an OTA, a direct booking […]
When planning a trip, travelers have a seemingly endless list of options to choose from. Besides the major decisions of where to go and when, they have the ability to dig into the finer details, like what type of property to stay at and which airline to fly. With the amount of competition in the […]