We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your property without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions. So let’s find […]
If you’ve been around the travel industry in the past few years, you know that travelers are increasingly going online to research their vacations. A search engine is one of the most popular places to start that research – this is why Search Engine Marketing is so important. And with the millions of results that […]
As a resort owner you’ve probably heard of sponsored links and may have even used them in your online marketing initiatives. And if you are using them, are you tracking their performance? In a VEM Global™ blog post, I give an overview of the sponsored link and again ask this important question: are all of […]
Exactly what is Vertical Engine Marketing? We’ve put our explanation into a short video below (with video being one of the best ways to communicate to Internet users). One key fact to remember: consumers spend their time on niche, or VERTICAL, websites – where are your marketing messages being displayed? On Google? We would love […]
Google AdWords Case Study on ResortsandLodges.com If you haven’t noticed so far, I’ll let you in on a little secret. Over here at VEM Global, we’re big fans of Google. Their cutting-edge technologies in Search benefit both our business and the businesses of our clients, AND keep us sharp in the continuously changing fields of […]
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