Jump Starting Your Property’s Direct Bookings through SEM

Getting travelers to your website is one of the first steps towards generating a direct booking, but how are travelers finding you?  Optimizing your website with best practices in SEO can help you improve your placement within Google, Yahoo and Bing Search Engine Results Pages (SERPs), but what other options are available? HebsDigital offered recommendations […]

What’s The Right Keyword?

When travelers are searching for their next vacation, they’re most likely going to start on a search engine such as Google, Yahoo! or Bing. They may or may not have a destination in mind, but many will start by typing in something as simple as “cheap vacations” or “Florida vacations”. As we know, this is […]

Driving Traffic to Your Website

  More guests staying at your property means you’re making money.  That seems like pretty straight forward logic, but digging deeper you need to ask yourself “How are these guests actually finding and booking their trip?” With OTAs flooding the market, many properties overwhelmed with seemingly can’t-miss opportunities to generate bookings. Taking more bookings means […]

Digital Marketing Strategies for the Independent Property

For quite some time there has been the idea that the independent property has to fight an up-hill battle to compete with large chain hotels in order to stand out in the industry. The fact of the matter is, the independent property can market themselves in a completely different light than chain hotels. There are […]

Website Grader by HubSpot

Do you know your website’s ‘grade’? Hubspot offers a free SEO service – Website Grader – which gives you an automated evaluation of your website and allows you to compare it to others, i.e. your competitors. Why is understanding the performance of your website important? If you are familiar with SEO (Search Engine Optimization), you […]

SEO – Start with Keywords

Search Engine Optimization: If you have a website you’re sure to have SEO on your radar, but have you really gotten into why it’s so important? Let’s start with some key facts brought to you by EcomBuffet.com: • More than 8 out of 10 Internet users look on search engines to find information and the […]