When planning a trip, travelers have a seemingly endless list of options to choose from. Besides the major decisions of where to go and when, they have the ability to dig into the finer details, like what type of property to stay at and which airline to fly. With the amount of competition in the […]
What is social media? Social media is aptly named: it’s any form of online media, in which people can be social. This includes sharing links and photos, discussing opinions and news or just connecting with other people on a social level. In an online article, Ron Jones divides social media into four of the most […]
If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly […]
Twitter, Facebook and YouTube, oh my! Who can keep up with it all? We’ve all heard about social media marketing and how it’s free marketing- monetarily, that is. Where you pay the big bucks though, is with your time. The good news is that there are ways to manage multiple social media applications at once […]
While at a Minnesota Twins game, I couldn’t help but notice a group of high school girls sitting in the row ahead of me. It was hard not to. Every time the cameras started sweeping over fans, the girls whirled into a state of near hysteria: They shook their glittery signs, screamed, jumped, waved. But […]
The travel industry is incredibly dynamic – resorts and hotels are constantly changing their specials and packages based on seasons, offering new services and renovating their interiors. All these changes are things guests – and potential guests – need to know. So how can you reach them? Mass mailings are outdated and they kill trees. […]
What is social media marketing? A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base. Who uses it? Consumers have headed up the social media trend thus far. Sites like Facebook and MySpace were originally made for individuals – not companies. But […]
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