Utilizing the Guest Follow-Up

If you’re like most businesses in the hospitality industry, you dedicate most of your marketing efforts to attracting guests to your property and making sure their stay is great. That sounds like a pretty basic concept, but what happens when a guest leaves? It’s important to follow-up with guests in a personal manner for numerous […]

Digitally Speaking

In our modern “always-on” world, it’s no surprise that the travel community has shifted to digital marketing. While there are many ways you can market your business, we have found three trends that provide value not only to your guests, but to your own brand as well. These trends are pretty simple to handle, and […]

7 marketing tips for anyone in the hospitality industry

In a rapidly growing industry, there are moments when property owners get bombarded by new information about which new trend will attract guests or generate bookings. After drilling down and looking at innovations and successful marketing campaigns, we’ve found seven marketing tips that have consistently helped properties see success. Simple booking: At the end of […]

The Social Media Revolution

If you have read, “The World Is Flat: A Brief History of the Twenty-First Century,” (I highly recommend this book) then you would know just how instrumental the internet has been for civilization. The author, Thomas Friedman, delves into how globalization impacts practically every aspect of our lives. His book was published in 2005 shortly […]

The 5 W's of Social Media Marketing

What is social media marketing? A way to market your business using online networking sites to engage, promote, brand and gain relevance with an increasingly online consumer base. Who uses it? Consumers have headed up the social media trend thus far. Sites like Facebook and MySpace were originally made for individuals – not companies. But […]