Are Facebook Fan Pages worth it?

The answer is YES! Facebook is evolving into more than just a purely “social” site. There are new ways to reach people through Facebook that help qualify them for travel and lodging businesses. Let’s start with some clear statistics which can be found on the Facebook Statistics page. –         There are more than 400 million […]

Why is Social Media so popular?

Last week I took a short road trip with my family to see my younger brother graduate from college. Three generations were among our group: two from the “Silent Generation” (1925-1945), two from the “Baby Boomers” (1946-1964), and two from “Generation Y” (1980- 2000). While driving, many topics came up and one was “Facebook” and […]

Social Media – It's about making a connection

Fact: Your company’s financial performance correlates directly with its level of engagement in Social Media – See Study Prepared by wetpaint & Altimeter. Social Media platforms such as Twitter, Facebook, LinkedIn, Yelp and YouTube are relatively new concepts, especially in the world of hospitality. In an industry so focused on customer relations, these tools provide […]