After a guest visits your property, they may have feedback they want to leave. For the last few years, customer reviews have been aiding in the decision process for consumers buying products of all types, including vacations. In the hospitality industry, customer reviews are providing a heavy influence on potential guests looking to book a […]
TripAdvisor and Yelp may be two of the largest companies in the world when it comes to seeking out advice from the average consumer, but these brands are also trying to expand their revenue streams by increasing booking options on each of their respective websites.
Either creating a memorable brand image or explaining a complex product or service, video is effective. But does online video really work for direct response, or for lead generation? Research says yes. If your online advertising doesn’t include video, here’s a glimpse of what your message is missing out on.