Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on a website that sinks to the bottom, implement these top five ways to optimize your website. 1. Have a […]
Maybe you’re familiar with the term “brand.” And if you’re like a lot of people, you’re saying: “I hear a lot about branding and building my brand. But I’m a small or mid-sized resort, hotel or rental property. I don’t have a brand.” First things first: everyone who does business has a brand. A brand […]
Periodically VFM Leonardo emails me with some great videos targeting hoteliers. And since our flagship is ResortsandLodges.com I am always checking these videos out! If you have a chance, watch this 12 minute video on brand awareness. It’s main focal point is that hoteliers need to create VALUABLE CONTENT to help distinguish them from other […]
Let’s face it: now that most travelers are researching their trips via the Internet, your property’s website is essentially your very own “storefront” allowing you to showcase your property and “sell” the potential guest to stay with you. The site must sell not just your features, benefits and services, but your entire brand experience. With […]
